UNLEASHING THE KILLER APP (HBR Press 1998)
by Larry Downes and Chunka Mui
with a foreward by Nicholas Negroponte

The book's core argument about the interaction between the surge in computing power, the exponentially rising value of networks, and the plunging cost of transactions has survived the test of time. The need for a coherent digital strategy is even greater now. If for no other reason than to understand what we meant by "Moore and Metcalfe make it possible, Coase makes it profitable," you should read this book.


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