UNLEASHING THE KILLER APP
by Larry Downes and Chunka Mui
with a foreward by Nicholas Negroponte
The book's core argument about the interaction between the surge in
computing power, the exponentially rising value of networks, and the plunging
cost of transactions has survived the test of time. The need for a coherent
digital strategy is even greater now. If for no other reason than to understand
what we meant by "Moore and Metcalfe make it possible, Coase makes it profitable,"
you should read this book. Besides, you can read it for free at the book's
website.
Read the reader
comments at Amazon
Buy the book at Harvard
Business School Press or Amazon
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