Latest Release
by Chunka Mui

A Brief History

of a Perfect Future

A Brief History of a Perfect Future

A few years ago, my daughter Zoe saw me referred to as a “futurist” and quipped, “Well, I hope you adults don’t mess mine up.” Ever since, I’ve been working on this book, which tries to address just that: How can we “adults” build a future that we can proudly leave to our kids?

Chunka Mui

Futurist & Innovation Advisor

I help design and stress test missions and strategies aimed at making the world a much better place.

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About The Author

Chunka Mui

I’m a futurist and advisor on strategy and innovation trying to help invent the world we can proudly leave to my kids—and yours. I was born in Hong Kong, raised on the South Side of Chicago, and now live in (and zoom from) the Champlain Valley of Western Vermont.

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“A Brief History of a Perfect Future”

"“A Brief History of a Perfect Future” presents us with a rare gift in this era of pervasive negativity, anonymous grousing, and divisiveness. It offers a positive and optimistic view of our future, grounded in facts and the lessons of history. It is both inspirational and aspirational on how we can be proactive to make this vision a reality. Highly recommended! Reading it should put a spring in your step and a smile on your face!”"— Bran Ferren, Chief Creative Officer, Applied Minds and former President of Research and Development, The Walt Disney Company

“A Brief History of a Perfect Future”

"“A Brief History of a Perfect Future” takes a future-back approach in which commonly perceived constraints on the future state are released, permitting the starting point of that perfect future. I really liked the illuminating stories, how this feels a logical extension of the authors’ previous books, and the great writing paired with the imaginative Law of Zero concept. A compelling, interesting read that is also quite a bit of fun!”"— James Madara, MD, CEO, American Medical Association

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Leadership & Innovation

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<img width="957" height="638" src="https://chunkamui.com/wp-content/uploads/2021/08/How-Business-Leaders-Can-Lead-On-Climate-Change—Right-Now.-3-Lessons-From-The-U.S.-Military-e1631006856855.png" class="attachment-full size-full wp-post-image lazyload lazyload" alt="" srcset="https://chunkamui.com/wp-content/uploads/2021/08/How-Business-Leaders-Can-Lead-On-Climate-Change—Right-Now.-3-Lessons-From-The-U.S.-Military-e1631006856855.png 957w, https://chunkamui.com/wp-content/uploads/2021/08/How-Business-Leaders-Can-Lead-On-Climate-Change—Right-Now.-3-Lessons-From-The-U.S.-Military-e1631006856855-300x200.png 300w, https://chunkamui.com/wp-content/uploads/2021/08/How-Business-Leaders-Can-Lead-On-Climate-Change—Right-Now.-3-Lessons-From-The-U.S.-Military-e1631006856855-768x512.png 768w" sizes="(max-width: 957px) 100vw, 957px" />

How Business Leaders Can Lead On Climate Change—Right Now. 3 Lessons From The U.S. Military.

Every time I think about writing about climate change, I think about my friends Fred, Kevin and Pat. All three...

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<img width="960" height="573" src="https://chunkamui.com/wp-content/uploads/2021/08/Its-Gut-Check-Time-On-Corporate-Purpose-e1631007511791.png" class="attachment-full size-full wp-post-image lazyload lazyload" alt="" srcset="https://chunkamui.com/wp-content/uploads/2021/08/Its-Gut-Check-Time-On-Corporate-Purpose-e1631007511791.png 960w, https://chunkamui.com/wp-content/uploads/2021/08/Its-Gut-Check-Time-On-Corporate-Purpose-e1631007511791-300x179.png 300w, https://chunkamui.com/wp-content/uploads/2021/08/Its-Gut-Check-Time-On-Corporate-Purpose-e1631007511791-768x458.png 768w" sizes="(max-width: 960px) 100vw, 960px" />

It’s Gut Check Time On Corporate Purpose

Words matter. Imagine if the collective leadership of U.S. business ignored the protests against racial injustice or, even worse, followed...

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<img width="957" height="514" src="https://chunkamui.com/wp-content/uploads/2021/08/6-Laws-Of-Zero-Will-Shape-Our-Future.-For-The-Better-Or-Worse-Is-Up-To-Us.-e1631007313574.png" class="attachment-full size-full wp-post-image lazyload lazyload" alt="" srcset="https://chunkamui.com/wp-content/uploads/2021/08/6-Laws-Of-Zero-Will-Shape-Our-Future.-For-The-Better-Or-Worse-Is-Up-To-Us.-e1631007313574.png 957w, https://chunkamui.com/wp-content/uploads/2021/08/6-Laws-Of-Zero-Will-Shape-Our-Future.-For-The-Better-Or-Worse-Is-Up-To-Us.-e1631007313574-300x161.png 300w, https://chunkamui.com/wp-content/uploads/2021/08/6-Laws-Of-Zero-Will-Shape-Our-Future.-For-The-Better-Or-Worse-Is-Up-To-Us.-e1631007313574-768x412.png 768w" sizes="(max-width: 957px) 100vw, 957px" />

6 Laws Of Zero Will Shape Our Future. For The Better Or Worse Is Up To Us.

“There are decades where nothing happens; and, there are weeks where decades happen,” observed Vladimir Lenin. The recent weeks grappling...

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Chunka Mui

Leadership & Strategy