Chunka Mui

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Books

Innovation and Strategy

Books

A Brief History of a Perfect Future

“A positive and optimistic view of our future, grounded in science, technology, facts and the lessons of history. It is both inspirational and aspirational.”

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Billion Dollar Lessons

“This engaging book demonstrates how even very smart people can make very bad mistakes—and how we can learn from them and so avoid the same fate.”

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The New Killer Apps

“Delightedly fresh, insightful and downright useful. This is the best business book I’ve read in very many years. It absolutely nails how to and how not to innovate.”

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Unleashing the Killer App

“A persuasive guide … all businesses have an opportunity to not just survive but to exploit dramatic changes wrought in their markets by technology.”

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What Readers Say

Reviews

“A Brief History of a Perfect Future”
"“A Brief History of a Perfect Future” presents us with a rare gift in this era of pervasive negativity, anonymous grousing, and divisiveness. It offers a positive and optimistic view of our future, grounded in facts and the lessons of history. It is both inspirational and aspirational on how we can be proactive to make this vision a reality. Highly recommended! Reading it should put a spring in your step and a smile on your face!”"— Bran Ferren, Chief Creative Officer, Applied Minds and former President of Research and Development, The Walt Disney Company
“A Brief History of a Perfect Future”
"“A Brief History of a Perfect Future” takes a future-back approach in which commonly perceived constraints on the future state are released, permitting the starting point of that perfect future. I really liked the illuminating stories, how this feels a logical extension of the authors’ previous books, and the great writing paired with the imaginative Law of Zero concept. A compelling, interesting read that is also quite a bit of fun!”"— James Madara, MD, CEO, American Medical Association
"Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years"
""Billion-Dollar Lessons" is an insightful and crisply written book, one that offers wisely chosen and well- narrated case studies but also good advice, such as urging companies to appoint an in-house "devil's advocate" to challenge the unhealthy unanimity that accompanies many major decisions.""— Wall Street Journal
"New Killer Apps"
“This book’s eight innovation rules represents the difference between big companies leveraging their assets or getting their assets whooped.”— Guy Kawasaki, Former Chief Evangelist, Apple
"New Killer Apps"
“This is the best business book I’ve read in very many years. It absolutely nails how to and how not to innovate.”— Sam Hill, author Radical Marketing and former chief marketing officer, Booz Allen
"Unleashing the Killer App"
“A practical and persuasive guide that focuses on how all businesses, even risk-adverse old line organizations, have an opportunity not just to survive but to exploit dramatic changes wrought in their markets by technology.”— The New York Times
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