The New Killer Apps
How Large Companies Can Out-Innovate Start-Ups
“An erudite anthem for large companies reshaping themselves to innovate and compete with agile startups.” — Kirkus Reviews – A Kirkus Indie Books of the Month Selection
The New Killer Apps reverses the conventional wisdom that start-ups are destined to out-innovate big, established businesses. Through crisp analysis and compelling case studies, Mui and Carroll show that this just isn’t true. Or, at least, it need not be. Yes, small and agile beats big and slow, but big and agile beats anyone. This book offers a roadmap for how large companies can Think Big, Start Small and Learn Fast. In doing so, they can get out of their own way, take advantage of their natural assets, and vanquish both traditional competitors and upstarts by nurturing and unleashing their own killer apps.
There’s certainly a lot on the line. A perfect storm of technological innovation—combining smartphones and other mobile devices, ubiquitous cameras and sensors, social media and “big data” analytical tools—means that more than $36 trillion of stock-market value is up for what Mary Meeker at Kleiner Perkins is calling “reimagination.” Large companies will either do the reimagining and lay claim to the markets of the future or will be reimagined out of existence.
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